Programs that strengthen capability where it counts.

Strategic, high-energy, real-world learning that meets marketers where they are and takes them where they need to go.

Learning Programs

A suite of practical learning programs designed to strengthen core marketing capabilities, from focused strategic clinics to in-depth programs and intensives.

Mastering
Marketing

1-Day Intensive | In-person

Build clarity in developing and
delivering comms briefs by
doing the thinking before the writing.

Sydney cohort available | 13 may

Sydney cohort available | 13 may

Getting to
Great Briefs

Master Program
(~10 weeks) | Online

Build end-to-end marketing
judgement across insight,
strategy, planning, execution
and measurement.

Getting to
Great Creative

1-Day Intensive | In-person

Strengthen the ability to
identify and shape insights
that genuinely inform strategy
and execution.

Getting to Great
Consumer Insights

1-Day Intensive | In-person

Build confidence evaluating
creative advertising and
providing clear, constructive
feedback to agency partners.

Getting to
Great Media Plans

2-Day Intensive | In-person

Strengthen strategic thinking
to identify key challenges
and develop clear, coherent
marketing strategy and plans.

Getting to Great
Strategy & Plans

1-Day Intensive | In-person

Build capability in assessing
media strategy and plans
before investment decisions
are made.

Understanding
Marketing Strategy

Strategic Clinic | 90 mins
| Online or In-person

Develop the skill of setting clear,
ownable marketing objectives
linked to business goals.

Mastering
Objective Setting

Strategic Clinic | 90 mins
| Online or In-person

Clarify what marketing strategy
is, what it is not, and the
components that matter most. 

  • “It has given me an increased understanding of how to elevate a brand, from diagnosis and strategy, to implementation and analysis.”

    Digital Designer, Super Retail Group

  • “Your training folder comes with me from job to job. I never lend it to anyone!”

    Exec GM Marketing (formerly McDonald’s)

  • “Propellor’s brief writing and creative evaluation training sessions have been really valuable to me throughout my career, from McDonald’s to Uber Eats”

    Brand Lead, Uber Eats & Uber One (formerly McDonald’s)

  • “After the session, I felt 9/10 confident in evaluating and redirecting comms briefs.”

    Marketing Leader, Metcash

Ready to Lift Skills, Spark Thinking, and Align Your Team?

Let’s explore how to elevate capability and confidence across your marketing team.