Getting to Great Consumer Insights is designed for marketing teams who want greater clarity and confidence when working with data, research and consumer inputs.

The focus is on building a shared understanding of what a strong consumer insight looks like, and how it differs from facts, observations or assumptions. Participants learn how to uncover genuine consumer truths and make informed choices about what matters most.

The program also builds skill in synthesising large volumes of information and articulating insights clearly and powerfully, so they can meaningfully inform strategy, propositions and communications.

The intensive focuses on the core steps required to generate and use meaningful consumer insights, including:

1. What consumer insights are, and what they are not

2. Defining the problem the insight needs to solve

3. Reviewing and interrogating data, research and inputs

4. Identifying patterns, tensions and underlying consumer truths

5. Moving from facts to insights that inform strategy and creative

6. Articulating insights clearly so they drive connection and response

All content is practical and applied, with participants working through examples and exercises throughout the day.

Participants leave with:

• A clearer definition of what a strong consumer insight looks like

• Greater confidence uncovering insights rather than making assumptions

• Practical tools for synthesising complex information

• Stronger ability to articulate insights so they get used

• Insights that more effectively inform strategy, ideas and communications

This program is well suited to:

• Marketers responsible for developing or using consumer insights

• Teams working with large volumes of data, research or inputs

• Practitioners who struggle to distinguish insights from observations

• Organisations looking to improve the quality and impact of insight-led work

It works particularly well for mixed-experience teams, helping align understanding and expectations.

Getting to Great Consumer Insights is delivered as a one-day, in-person intensive.

The session is highly interactive and applied, combining short inputs, practical exercises and group discussion. Participants work through a shared case study and practise using the tools and process step by step.

Leader alignment sessions are included to reinforce shared language, tools and expectations. Optional follow-up support can be used to embed learning further on real business challenges.