Getting to Great Strategy & Plans is designed for marketing teams responsible for developing strategy and plans, particularly at key moments when direction, alignment and prioritisation matter most.

The focus is on strengthening strategic and planning judgement. Participants build confidence working through ambiguity, identifying the most important challenges or opportunities to address, and making clear choices about where to focus effort.

The program supports teams to slow down, think deliberately, and connect strategy to planning in a way that provides direction and coherence across marketing activity.

The intensive focuses on the core thinking and decisions required to develop and activate strong marketing strategy and plans, including:

1. What effective marketing strategy and planning require in practice

2. Making sense of the market, customer and business context

3. Identifying key implications and the challenges or opportunities to address

4. Making deliberate choices about where to play and who to prioritise

5. Defining a clear positioning and value to own

6. Setting marketing objectives aligned to business goals

7. Translating strategy into plans, priorities and actions

8. Maintaining discipline between strategy, planning and tactics

Content builds progressively from understanding and choice through to planning and execution, with a strong emphasis on decision quality.

Participants leave with:

• Greater confidence applying strategic thinking in real planning situations

• Clearer judgement about which choices matter most

• A shared approach and language for strategy and planning

• Practical tools and cheat sheets to support application

• Marketing plans that are focused, coherent and easier to execute

This program is well suited to:

• Marketing and brand teams responsible for strategy and planning

• Practitioners expected to set direction or make priority calls

• Teams preparing for annual, quarterly or major planning cycles

• Organisations looking to refresh and strengthen their strategic approach

It works particularly well when delivered to teams who need alignment around direction, priorities and trade-offs.

Getting to Great Strategy & Plans is delivered as a two-day, in-person intensive.

The session is highly interactive and applied, combining short inputs, practical exercises, case studies and group discussion. Participants work through realistic strategy and planning scenarios and develop outputs they can apply beyond the session.

Leader alignment sessions are included to support shared understanding, expectations and ongoing application.