Getting to Great Media Plans is designed for marketing teams who are responsible for reviewing, approving or guiding media recommendations.

The focus is on building confidence and consistency in how media thinking is assessed. Participants learn what to look for in a media strategy and plan, the right questions to ask at each stage, and how to evaluate recommendations beyond surface-level metrics or channel preference.

The program strengthens judgement around whether media plans are likely to deliver both effectiveness and efficiency, and whether investment decisions are sound before budgets are locked in.

The intensive focuses on the key decision points involved in assessing media strategy and plans, including:

1. The role media plays in delivering marketing effectiveness

2. Understanding the core components of a media strategy

3. Assessing media recommendations against objectives and context

4. Evaluating channel roles, reach and weight at a strategic level

5. Knowing what to question, probe or challenge before approval

6. Giving clear, constructive feedback to media partners

All content is practical and applied, using real examples and scenarios to build confidence in evaluation and decision-making.

Participants leave with:

• Greater confidence assessing media strategies and plans

• Clearer judgement around what good media thinking looks like

• A shared language and set of questions for media discussions

• Stronger ability to challenge and refine recommendations

Better decision quality before media investment is committed

This program is well suited to:

• Marketing and brand teams responsible for reviewing and approving media plans

• Practitioners who want greater confidence interrogating media recommendations

• Teams working closely with media agencies or internal media specialists

• Organisations looking to lift rigour and consistency in media decision-making

It works particularly well when delivered to teams who review media together and need shared standards.

Getting to Great Media Plans is delivered as a one-day, in-person intensive.

The session is highly interactive and discussion-based, combining short inputs, practical examples and group exercises. Participants work through media scenarios and practise evaluating recommendations and shaping feedback in realistic situations.

Leader alignment sessions are included to support consistent expectations, language and decision-making after the workshop.