Clarity Builds Capability.
Capability Builds Performance.

Our capability diagnostic tool gives insight into where your team stands, and what will unlock their next level.

A smarter, sharper lens on modern marketing.

Propellor’s Capability Assessment is a practical, human-first approach to understanding where your marketing team is today and what’s possible next.

It evaluates how your team thinks, leads and performs across the full spectrum of modern marketing – from strategy to storytelling, data to delivery.

It’s clear, strategic and personalised giving you insight, language and a shared foundation to build on.

Who this is designed for

This assessment program is perfect for:

  • Senior marketing leaders seeking clarity on team capability

  • Capability or L&D Leads wanting insights before program design 

  • Teams navigating restructure, leadership shifts or transformation

  • Organisations wanting consistency across marketing roles

  • Leaders aiming to align capability to strategic priorities

What you’ll get

Diagnostic
& Debrief

Framework: Modern, custom-built, grounded in real-world marketing leadership

Mapping: Role-specific alignment to performance expectations

Assessment: Online and flexible (180° or 360°), spanning four dimensions

Results: Individual dashboards and a team capability profile

Debrief: Strategic insights, team themes, and clear growth priorities

Integration &
Growth Support

Support: Communications, rollout, and capability development guidance

Growth Plan: Customisable learning or growth plan design

Pulse Checks: Short-form reassessments to track progress over time

Next Steps: Optional integration with training or coaching

  • “I now have clarity on what we need to work on as a team and a very clear plan on how to get there.”

    GM eComm & Marketing, Super Retail Group

  • “Integral in driving a step change in capability.”

    Brand & Marketing Director, Woolworths Food Company

Ready to focus your team’s growth where it matters most?